Cricket Club Lancashire uses blockchain to sell tickets

The United Kingdom’s Lancashire Cricket Club will trade tickets for all national and international fixtures at Emirates Old Trafford in 2020 by a blockchain-based platform.

The management of the English cricket club Lancashire Cricket Club announced plans to use the blockchain-based system developed by the TIXnGO startup to sell tickets.

According to the club’s management, blockchain will simplify the process of buying and reselling tickets, making it completely transparent. In addition, each ticket will be unique and impossible to fake. The development of the platform lasted about 18 months, and last year the system was successfully tested.

The platform has been collectively developed with Lancashire’s ticketing service provider, SecuTis, and was favorably examined during the 2019 season.

Excluding fraudulent tickets.

By using the platform, the club aims to decrease fake tickets and trail ticket distribution amongst its supporters. Lancashire’s head of ticketing and digital systems, Jonathon Nuttall, declared that the club became the principal in the sport to utilize the new blockchain secure mobile ticket technology, and continued:

“During the 2019 season, over 80% of tickets bought at Emirates Old Trafford have been made online, compared to less than 50% in 2018 so it’s vitally important that we continue to improve the digital ticking technologies to ensure we make things as easy, and as enjoyable, as possible for those supporters booking with us.”

David Hornby, UK MD of SecuTix, stated that “blockchain technology addresses many of the ticketing issues that both sports organizations and fans alike face. TIXnGO creates a unique, encrypted ticket for smartphones that is completely traceable, removes the risk of counterfeit tickets, and simplifies the process of transferring or reselling tickets for the customer.”

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